Making movies. Enjoying movies. Remembering movies.
Compiled by Michael Coate and William Kallay
70mm And Other Widescreen /Widegauge Logos
Shown below are some 70mm logos that were prevalent during the Roadshow Era (1955-1970) and during the 1980s. We've also included, through the courtesy of Marty Hart, a few non-70mm logos from the era of various widescreen and widegauge formats.
70mm logos were virtually non-existent during the 1970s. If a film played in 70mm, there usually was a small notation within an ad, or within theatre listings, indicating 70mm print availability. These notations were very plain, and often, moviegoers seeking 70mm presentation had to look a little harder than usual to find these notations within a newspaper's entertainment section. But there were exceptions in which some large page ads proclaimed a film being shown in 70mm.
By 1982, Paramount Pictures unveiled their famous logo on the film "Star Trek: The Wrath Of Khan." This logo became a staple for Paramount for years until 70mm presentation was virtually abandoned. But it is perhaps the most famous logo indicating large format presentation. This kicked off a drive by other studios to put out their own 70mm logos. Warner Bros. has the distinction of having the most logos used during the 1980s, seemingly changing them on a frequent basis. Even some regional markets across the United States designed custom logos for certain films playing in 70mm. (Some of the logos below are from select markets, like New York or Los Angeles and may have not been used in other regions.)
Many of these logos were eye-catchers and showed the public that seeing a film in 70mm was indeed a special event.
Check back, because we will add logos when we discover them.
Marty Hart, www.widescreenmuseum.com
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