|
The first 70mm
theatre in
Orange
County,
the Brookhurst Theatre opened on April 5, 1961 with the film, “The
World Of Suzie Wong” and featured the showing of a 70mm
demonstration reel.
Built by the
Vinnicof family through their company, Vinstrand Theaters, Inc., the
theatre featured 944 seats in a rectangular building facing Ball
Road. Arnold Construction Company, which also owned the land on
which it sat, had its offices next door to the Brookhurst. Headed
by owner Arnold Fuerstein, they built the theatre by itself on a
large parcel of land with plenty of parking spaces. It would
eventually be joined by a shopping center that was built piecemeal.
The theatre was designed by Leon Glucksman of the Martin Stern
architectural firm, according the Anaheim Bulletin newspaper.
Before the
theatre’s grand opening, ads in the Anaheim Bulletin touted
“Stereophonic Sound; 70mm projection; Comfortable Seats; Wide Screen
and Café service.” This was the only place in Orange County to see
70mm presentation for a few years.
The theatre itself
wasn’t as ornate or immaculate as some other theatres in Southern
California. In comparison to many existing movie palaces of the
1920s and 1930s, like the Fox Fullerton and Fox Anaheim, the
Brookhurst was rather plain. Its main architectural feature was the
A-frame sign in the driveway. Fitting in with much of the Space Age
“Googie-style” signage in and around Anaheim at the time, the sign
was in good company. Anaheim was known for the “gaudy” Space
Age-themed hotels, motels and strip malls that were all around the
city for a time.
The Brookhurst held
a few 70mm presentations, and was the exclusive venue in Orange
County for such presentations until the Edwards, Statewide and Syufy
companies opened roadshow-style theatres during the mid-to-late
1960s.
The Los Angeles Times listed the Brookhurst in their Independent Theater Guide,
and due to the tiny text, the reader needed to look very carefully
to see if something was being advertised in 70mm. The (Orange
County) Register and Anaheim Bulletin, on the other hand, promoted
the Brookhurst with larger and more informative display ads.
"Ben-Hur,"
"Oklahoma!",
“Cleopatra,”
"My
Fair Lady,"
“El Cid” and
“Gone With The Wind”
were among the theatre's 70mm presentations.
The 400-seat Loge
theatre was added in 1970 next door to the Brookhurst. This smaller
luxury theatre had very comfortable seating and was built to cater
to the “adult” audiences. "X-rated" films did occasionally
play at the Loge, while next door at the original Brookhurst, more
general audience films played.
By the early-1990s,
the theatre fell into disrepair and was closed for a short time.
For some residents, it was known not to be a good place to attend
with the “riff-raff” and “gangs” going there. It later
re-opened, but had been subdivided into four smaller auditoriums.
(The Loge was used for awhile still as a theatre, then converted
into a beauty school.) The theatre was cleaned up, refurbished, and operated as a second-run
discount theatre until January 8, 2006. Even though it seemed to do respectable business,
perhaps the discounted admission prices ultimately closed the
Brookhurst. It still stands as a
reminder of 1960s-era luxury theatres.
|